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Why NYC Millennials Choose Niche Over Nordstrom: The Fragrance Revolution - TUOKSU

Why NYC Millennials Choose Niche Over Nordstrom: The Fragran...

How a generation raised on department stores discovered there's a better way to smell expensive Picture this: It's 2015. You're...
Brooklyn's Scent Revolution: Why Williamsburg Abandoned Designer Fragrances - TUOKSU

Brooklyn's Scent Revolution: Why Williamsburg Abandoned ...

There's a moment every Williamsburg resident knows well. You're at Smorgasburg, debating between the ramen burger and that impossible-to-pronounce Georgian...
The French Connection: Why Montreal Perfume Lovers Choose Grasse-Sourced Fragrances - TUOKSU

The French Connection: Why Montreal Perfume Lovers Choose Gr...

Bonjour, mes amis! Let's talk about Montreal's worst-kept secret: we're absolutely obsessed with French everything. French fries? Mais oui! French...
The Fragrance Lover's Guide to Los Angeles: From Scent Bar to Strange Invisible - TUOKSU

The Fragrance Lover's Guide to Los Angeles: From Scent B...

From the niche mecca of Beverly Boulevard to the botanical perfumers of Venice, Los Angeles has quietly become one of...
Blind Buying Fragrance: The Art of Purchasing What You've Never Smelled - TUOKSU

Blind Buying Fragrance: The Art of Purchasing What You'v...

There's a certain audacity to blind buying fragrance. It's the olfactory equivalent of agreeing to a blind date, booking a...
The Smart Person's Guide to Luxury Scents (Without the Luxury Price Tag) - TUOKSU

The Smart Person's Guide to Luxury Scents (Without the L...

Let's be honest: dropping $400 on a bottle of Tom Ford Lost Cherry feels about as sensible as wearing a...
Skin Perfume is no sin: When Fragrance Becomes Second Nature - TUOKSU

Skin Perfume is no sin: When Fragrance Becomes Second Nature

There's a reason why the most memorable encounters involve someone whose scent you can't quite place—it's not drowning the room...
Mother's Day Fragrance Picks: Because She Deserves Better Than Whatever's Next to the Checkout - TUOKSU

Mother's Day Fragrance Picks: Because She Deserves Bette...

Let's be honest about Mother's Day gifting for a moment. Somewhere between the wilting petrol station bouquets and the "World's...