Perfume tips and insights

Perfumes That Last Longer Than His Excuses: A Guide to Beast Mode Fragrances - TUOKSU

Perfumes That Last Longer Than His Excuses: A Guide to Beast...

We need to talk about your perfume's commitment issues. You know the routine. You spritz something gorgeous in the morning,...
Zero by Comme des Garcons: The Anti-Perfume That's Secretly Everything - TUOKSU

Zero by Comme des Garcons: The Anti-Perfume That's Secre...

Okay, so you know how some fragrances announce themselves from across the room like that friend who always has the...
Building a Fragrance Wardrobe on a Budget: Tips for LA's Cost-Conscious Luxury Lovers - TUOKSU

Building a Fragrance Wardrobe on a Budget: Tips for LA's...

Let's talk about the elephant in the room: Living in Los Angeles is expensive. Like, really expensive. Between $2,800 studio apartments...
Why Smell Memory Is More Powerful Than Photos (Science Explains) - TUOKSU

Why Smell Memory Is More Powerful Than Photos (Science Expla...

Your brain can detect one trillion distinct odors with just 400 olfactory receptors. This amazing ability makes smell memories much...
JUSBOX: The Luxury Fragrance House Where Music Meets Perfumery - TUOKSU

JUSBOX: The Luxury Fragrance House Where Music Meets Perfumery

In the crowded world of luxury perfumery, one brand has distinguished itself with a concept as refreshing as it is...
Projection vs. Longevity: A Fragrance Concept So Simple, Everyone Gets It Wrong - TUOKSU

Projection vs. Longevity: A Fragrance Concept So Simple, Eve...

Let's settle something that has been causing unnecessary chaos in fragrance communities, department store consultations, and group chats everywhere: projection...
Why Best Scents for Women Beat Dating Apps in the Search for Love - TUOKSU

Why Best Scents for Women Beat Dating Apps in the Search for...

Vanilla-based scents have become the go-to choice for women who want to make real connections, with search numbers up 16.5...
Understanding Perfume Types: A Complete Guide to Scent Families - TUOKSU

Understanding Perfume Types: A Complete Guide to Scent Families

From the zesty burst of citrus to the sultry embrace of musks, the art of perfumery is a symphony of...