Perfume tips and insights

The Smart Person's Guide to Luxury Scents (Without the Luxury Price Tag) - TUOKSU

The Smart Person's Guide to Luxury Scents (Without the L...

Let's be honest: dropping $400 on a bottle of Tom Ford Lost Cherry feels about as sensible as wearing a...
Skin Perfume is no sin: When Fragrance Becomes Second Nature - TUOKSU

Skin Perfume is no sin: When Fragrance Becomes Second Nature

There's a reason why the most memorable encounters involve someone whose scent you can't quite place—it's not drowning the room...
The Anti-Perfume Perfumes: How Comme des Garçons Rewrote the Rules of Scent - TUOKSU

The Anti-Perfume Perfumes: How Comme des Garçons Rewrote the...

The first Comme des Garçons fragrance I ever encountered smelled like a electrical fire in a flower shop. This was...
The Swedish Sensation: How Byredo Became Perfumery's Most Coveted Cult - TUOKSU

The Swedish Sensation: How Byredo Became Perfumery's Mos...

There's a particular shade of grey that exists only in Stockholm during November—not quite dove, not quite charcoal, but something...
The Scent of Rebellion: Inside Miu Miu's Olfactory Revolution - TUOKSU

The Scent of Rebellion: Inside Miu Miu's Olfactory Revol...

The first thing you notice about Miu Miu's perfume bottles isn't their scent—it's their weight. Heavy as river stones, topped...
The Rare Revolution: How Selena Gomez Is Redefining Beauty from the Inside Out - TUOKSU

The Rare Revolution: How Selena Gomez Is Redefining Beauty f...

The morning light filters through floor-to-ceiling windows at Rare Beauty's Los Angeles headquarters, casting a warm glow on rose-gold fixtures...
POWER PLAYERS: The Five Fragrances That Command Every Room - TUOKSU

POWER PLAYERS: The Five Fragrances That Command Every Room

In the refined world of luxury perfumery, a select category of fragrances has emerged as the ultimate power accessory—the elusive...
This Glow-in-the-Dark Perfume Will Have You Smiling (Cheekily) All Night Long! - TUOKSU

This Glow-in-the-Dark Perfume Will Have You Smiling (Cheekil...

Ladies (and gents), let's get real for a hot minute: finding your signature scent is like finding the perfect pair...