Perfume tips and insights

NYC Perfume Shopping Guide: The Best Niche Fragrance Stores by Neighborhood - TUOKSU

NYC Perfume Shopping Guide: The Best Niche Fragrance Stores ...

New York City has quietly become one of the world's great fragrance destinations. From century-old apothecaries to Brooklyn indie upstarts,...
5 Niche Fragrance Brands You Can Actually Afford—And They Smell Incredible - TUOKSU

5 Niche Fragrance Brands You Can Actually Afford—And They Sm...

Look, we love a good designer perfume as much as the next person, but dropping $300 on a bottle of...
From Afternoon Swim to Pacific Chill: LV's Ode to the West Coast - TUOKSU

From Afternoon Swim to Pacific Chill: LV's Ode to the We...

There's something almost absurd about a Parisian luxury house trying to bottle California. The land of juice cleanses, perpetual sunshine,...
Beyond "It Smells Nice": A Practical Guide to Fragrance Description - TUOKSU

Beyond "It Smells Nice": A Practical Guide to Frag...

Move beyond "it smells nice" with a practical framework for articulating what you're actually experiencing. This is the vocabulary that...
Why Your Expensive Perfume Disappears Before Lunch (And How to Fix It) - TUOKSU

Why Your Expensive Perfume Disappears Before Lunch (And How ...

There's a particular brand of disappointment reserved for the moment you realise your carefully selected, aesthetically bottled, financially significant fragrance...
From Beast Mode to Base Notes: The Complete Fragrance Dictionary - TUOKSU

From Beast Mode to Base Notes: The Complete Fragrance Dictio...

Every term, phrase, and piece of perfume jargon you'll encounter—decoded. From industry-standard terminology to the slang that lives on Reddit...
The Complete Beginner's Guide to Perfume: Everything You Need to Know to Start - TUOKSU

The Complete Beginner's Guide to Perfume: Everything You...

Everything you need to know about fragrance—without the pretension. From concentration levels to scent families to the mistakes that are...
Dossier vs. Tuoksu vs. Oakcha: The Affordable Luxury Perfume Showdown - TUOKSU

Dossier vs. Tuoksu vs. Oakcha: The Affordable Luxury Perfume...

The democratization of luxury fragrance has entered its messy middle era. Three brands—Dossier, Tuoksu, and Oakcha—have each staked a claim...