Perfume tips and insights
Why the Perfume Industry Is Betting Big on Custom Scents in ...
U.S. consumers show strong interest in custom fragrances, with 55% wanting to try personalized blends. Their enthusiasm marks a most...
The Secret Lab Notes of a Scent Scientist: How AI Shapes Mod...
Modern perfume scientists have an unexpected collaborator - artificial intelligence systems that analyze 1.7 million fragrance formulas in mere seconds....
Why Master Perfumers Find Artistic Inspiration in Museum Gal...
The word "perfume" comes from Latin words that mean "thorough smoke." This ancient connection between scent and artistic expression still...
Why Niche Perfumery Is The New Luxury Status Symbol in 2025
Niche perfumery has revolutionized the fragrance world in the last two decades. Designer fragrances no longer dominate the market. Luxury...
Zero by Comme des Garcons: The Anti-Perfume That's Secre...
Okay, so you know how some fragrances announce themselves from across the room like that friend who always has the...
Why Smell Memory Is More Powerful Than Photos (Science Expla...
Your brain can detect one trillion distinct odors with just 400 olfactory receptors. This amazing ability makes smell memories much...
JUSBOX: The Luxury Fragrance House Where Music Meets Perfumery
In the crowded world of luxury perfumery, one brand has distinguished itself with a concept as refreshing as it is...
Why Best Scents for Women Beat Dating Apps in the Search for...
Vanilla-based scents have become the go-to choice for women who want to make real connections, with search numbers up 16.5...
